Cutting Edge Webinars
Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you'll want to take advantage of this free series. We hope you'll join us!
Tuesday April 8, 2025
4:30 PM - 5:30 PM
Presented by:
Andrea Cook
How to Avoid Employee Overload: Red Flags and Solutions
Employee overload is a growing concern among our team members. Many offices are working with a reduced team and, in addition, they are facing training challenges. Most managers seek to avoid overloading their team members. But how can doctors and managers do this consistently in a world where they're being asked to do more with less, and business needs constantly exceed capacity?
We will discuss causes, signs, and solutions to help offices address this growing issue in our industry.
Wednesday April 16, 2025
12:30 AM - 1:30 AM
Presented by:
Mary Kay Miller
Beyond Google: Leveraging Digital Marketing to Drive New Patient Growth
Feeling lost in the digital marketing maze and sabotaging your online marketing efforts? Unsure if your budget is working or if your strategies are paying off? With prospective patients actively searching online for orthodontic care, your digital presence matters more than ever.
This webinar will guide you beyond basic Google strategies, helping you optimize your marketing efforts, outshine competitors, and attract more new patients.
What You’ll Learn:
✅ How your mindset could be the key to unlocking a more potent online strategy
✅ Advanced strategies beyond Google to increase visibility and conversions
✅ Key trends in digital marketing that impact orthodontic practices
Join us and take control of your digital marketing strategy to drive real growth!
Wednesday April 30, 2025
12:30 AM - 1:30 AM
Presented by:
Natalie Beaton
Building a Connection: Staff Lunch and Learns with Hygienists
Most orthodontic offices have a system in place so that the orthodontist meets with the general dentist on a regular basis. Building relationships directly between the doctors can be highly effective but overlooks a key piece of the referral process – the hygienists. If a general dentist gives several names when referring patients for orthodontic care, it is frequently the hygienist who subtly influences the patient’s decision as to whom to call.
Scheduling informal staff lunch meetings between a few of your staff and the hygienists of a referring office can have a HUGE impact on your referral program and does not require trying to coordinate with a doctor’s busy schedule. Natalie Beaton will review every step you can take to use this valuable program in your practice immediately and will share a checklist she developed for an article in the JCO. Natalie has helped many orthodontic offices immediately implement this highly successful program in their practices and will be delighted to do the same for your practice.
Wednesday May 7, 2025
12:30 AM - 1:30 AM
Presented by:
Michelle Shimmin
Enhancing Orthodontic Practices With AI: Empowering Teams and Elevating Patient Care
Artificial intelligence (AI) is revolutionizing the orthodontic industry, offering innovative solutions that improve diagnostic accuracy, patient engagement, and overall operational efficiency. This webinar explores the integration of AI technologies into orthodontic practices and demonstrates how they can enhance the capabilities of existing teams rather than replace them. From streamlining diagnostic workflows to personalizing treatment plans, AI can significantly optimize daily operations and provide a more consistent, accurate, and efficient experience for both practitioners and patients. Participants will gain insight into how AI can support orthodontists in delivering superior patient care while reducing administrative burdens and enhancing team dynamics.
Tuesday May 13, 2025
4:30 PM - 5:30 PM
Presented by:
Alisha Holbert
From Stuck to Starts: Breaking Barriers in the TC Room
Do you ever feel like patients are interested but hesitant to commit? Whether it's financial concerns, scheduling conflicts, or uncertainty from parents, every treatment coordinator encounters roadblocks. The key is knowing how to guide conversations with confidence and clarity to help patients move forward with treatment.
In this insightful and practical webinar, we’ll break down the most common barriers in the TC room and provide proven strategies to overcome them. You’ll gain the tools to create urgency, handle objections with ease, and build trust that leads to more same-day starts.
What You’ll Learn:
- The most common objections in the TC room and how to turn them into opportunities
- How to create urgency while keeping the conversation patient-centered
- Key phrases and verbiage that build trust and eliminate hesitation
- Strategies to increase same-day starts and minimize “Let me think about it” moments
- How to elevate your mindset and confidently lead consults
Wednesday May 21, 2025
12:30 AM - 1:30 AM
Presented by:
Steven Busch
Mastering the Three Cs of Social Media: Curate, Create, Captivate. The Ultimate Playbook for Social Media Success
Social media isn’t just about posting—it’s about curating the right content, creating impactful messages, and captivating your audience in a way that turns followers into loyal patients. In this webinar, Steven will break down the three Cs of social media success, showing you how to strike the perfect balance between curated and original content while maximizing engagement. Learn how to stop just posting and start connecting with your audience in a way that drives real growth for your practice. Whether you're looking to refine your strategy or start fresh, this session will give you the ultimate playbook for standing out online.
Wednesday June 4, 2025
12:30 AM - 1:30 AM
Presented by:
Eric Romingquet
Maximizing Your Revenue – Discover How Much You’re Leaving on the Table (and How to Get It Back!)
If you want to finally measure how much revenue you’re leaving on the table — and how much you can recover — this webinar is for you!
Every orthodontist unintentionally leaves money on the table. Until now, you’ve had no choice but to ignore this lost revenue or write it off as the cost of doing business.
Join Eric for this masterclass where he’ll show you exactly how much you’re missing and how you can recover six figures or more in most cases.
Recorded Webinars
January
All offices must provide annual OSHA training to all team members. The key to having confidence in your compliance program is preparation. This webinar is designed to help you and your team understand the current training requirements. The Occupational Health and Safety Act (OSHA) was established to ensure safe and healthful working conditions by enforcing standards and by providing training, education, and assistance. Maintaining a safe workplace environment is more than just good business practice - it's the law.
Attendees of this class will be able to:
- Understand the current OSHA guidelines
- Determine a plan for developing your OSHA manual
- Train your team in compliance
Get ready for a deep dive into how artificial intelligence is revolutionizing orthodontic marketing in ways we never imagined. This isn't just another tech talk – it's your roadmap to leveraging AI for real practice growth in 2025 and beyond.
- How AI is transforming patient acquisition
- Smart social media strategies that practically run themselves
- The truth about AI-powered chatbots and what really works
- Game-changing automation that won't make your practice feel robotic
Join us for this interactive session where we'll move beyond the buzzwords and show you exactly how to implement AI marketing tools that actually deliver results. You'll learn which AI solutions are worth your investment and which ones you can skip.
February
In Natalie’s travels to offices, she frequently hears of offices that are just not sure which reports to run, how to get the information that is needed, and how to put the report data to use. Natalie will share her 30+ years of experience with which Ortho2 reports work the best to find out the health of your systems and how to dig into the data that you gather. She will explain common subgroups that are a way to refine the data that you are collecting which will speed up your ability to analyze the statistics. Finally, she will share how to approach common orthodontic systems that need attention so that you can see quick results from your efforts. This webinar will allow you to confidently put your reports and practice statistics to work to thrive in 2025!
The digital marketing game is changing fast, and orthodontic practices must adapt to stay competitive. Recent legal and regulatory developments are shaking up the industry, introducing new risks and opportunities. Are you ready to protect your practice and thrive in this evolving landscape?
We’ll cover the latest marketing trends and updates, including:
- Government actions that could end Google’s dominance and reshape local search
- New guidelines and regulations for verifying your business on Google
- Lawsuits from Align Tech targeting the use of Invisalign keywords in ads and SEO
- What a potential TikTok ban means for your digital strategy and patient outreach
We’ll cover the Google Advertiser Verification process for ads and updates to stay compliant with your Google Business Profile. Get the tools to future-proof your practice in an unpredictable digital ecosystem. Join this webinar to protect your online presence!
Discover how shifting your focus from 'how' to 'who' can transform your operations, patient care, and overall success. By identifying and partnering with the right experts and team members, you can streamline tasks, enhance efficiency, and unlock unparalleled growth. This dynamic approach fosters innovation and empowers you to achieve more significant results with less effort. Don't miss this opportunity to learn practical, actionable strategies to revolutionize your practice and achieve your biggest goals with the power of collaboration.
March
Referring doctors have always been a powerful source of referrals to orthodontic practices and remain so today. Information from a recent Levin Group national survey indicates that referring doctors still send more than $3.6 billion per year of orthodontic cases to orthodontic practices. Every orthodontic practice should take advantage of this powerful vehicle to maintain a steady stream of referrals. When a referral marketing program, focused on referring doctors, is properly and scientifically implemented the results are always positive. However, there are situations where the referral marketing program can fail.
Prominent business leaders throughout history have taught us that we learn more from our failures than our successes. In this informative new webinar, Dr. Roger P. Levin will reveal the 25 most common mistakes that orthodontic practices make when implementing referral marketing programs and most importantly, how to avoid them and significantly increase the number of annual referrals and starts.
Learning objectives
- Learn the foundational reasons for the importance of orthodontic referral marketing.
- Learn the 25 mistakes that can cause an orthodontic referral marketing program to fail.
- Discover the strategies to avoid the mistakes, and the remedies to fix them if they have already occurred.
Unlock the full potential of your new patient process by leveraging analytics and strategic follow-up. In this webinar, Stacey will dive into key Gaidge metrics that impact conversion rates, explore best practices for the initial new patient call, and highlight the critical role of patient follow-up for those who cancel or no-show for their exam. Learn how to maximize your recall system in your Ortho2 system to keep potential patients engaged and increase your call to exam percentage. Whether you're looking to fine-tune your approach or overhaul your current system, this session will provide actionable insights to drive growth and efficiency in your practice.
Gen Z and Millennials are reshaping the way orthodontic practices connect with patients. Unlike Gen X, these younger generations are savvy, tech-driven, and value-focused, and their purchasing decisions reflect it. Traditional approaches to presenting orthodontic treatment no longer resonate as they once did.
Take it from Eric, a proud Gen Z who has worked in orthodontics for over a decade, your practice needs to evolve to meet the expectations of this new wave of patients. In this webinar, we’ll explore how to modernize your approach to increase patient conversions by leveraging the power of your treatment coordinator and integrating cutting-edge technology. Learn how to use language that speaks directly to the priorities of Gen Z and Millennials - authenticity, transparency, and value - to increase same-day starts and decrease your pending workload.
April
As we all know, time is one element that is frequently in short supply in an orthodontic office. Our society is processing information more quickly, and our daily huddles need to allow us to do the same. Whether your preference is a morning huddle to get the day started or an evening huddle to review the day, the information you need is the same. While gathering the information is essential the key is what speed you can get it done. There is no time to waste.
You want to gather critical daily information in key areas as fast as you can. You want to be able to interpret the data and then have a way to present that information to the group in a concise, cohesive, and fast summary. This will allow the entire team to be on the same page and ready to go or ready to finish the day. The meeting should move right along but contain the essential data to strengthen any areas that need attention or point out any scheduling concerns. Natalie will share her 30+ years of working exclusively with Ortho2 clients to review the best reports in Edge Cloud and ViewPoint and quickest ways to gather the information needed daily to have organized, targeted, and profitable days for your practice. These brief huddles with statistical nuggets will be of considerable importance throughout the year, and I can promise, no one will have time to be bored!