CUTTING EDGE WEBINARS

Ortho2 presents the Cutting Edge Webinar Series! This webinar series is being hosted exclusively for residents, recent grads, and Ortho2 users and is absolutely free. If you have a desire to learn more from an elite group of experienced orthodontic professionals, you’ll want to take advantage of this free series. We hope you'll join us!

Monday, July 26, 2021


7:30 PM - 8:30 PM CST

Presented by:

Eric Romingquet

How Outsourcing Your Follow Up Can Earn You More

Having trouble turning pending exams that normally would have been classified as not interested into additional income each month? Orthodontists should attend this webinar to learn how outsourcing follow up could earn more money for your practice. You’ll learn if your practice is a good candidate for this unique service and see actual results from actual clients!

  Register here

Monday, August 2, 2021


7:30 PM - 8:30 PM CST

Presented by:

Elizabeth Conforti

Hiring and Onboarding New Team Members in Today's Challenging Climate

Join Elizabeth for this webinar and learn alternative hiring strategies for today's orthodontic industry and the six stages of onboarding a new employee the right way. Elizabeth will outline training strategies that shorten the learning curve! These processes build confidence and lead to happy and engaged team members.

Do you need to hire new team members? Has it been difficult to attract top talent? What alternatives are out there to assist with the challenge of hiring now? Have you considered remote employees? Once you hire, how are you onboarding your new hires to ensure success?

  Register here

Monday, August 9, 2021


7:30 PM - 8:30 PM CST

Presented by:

Natalie Beaton

Jump-Start Your Daily Success With Morning Meetings that Work!

What if there was a magic ten-minute slot in each of your workdays that would allow you and your team to:

  • Be well prepared for the day and ready to work as a team
  • Be excited about the upcoming day, the patients, the families, and the team
  • Quickly review critical focus areas and keep a watchful eye for any issues that need attention
  • Identify what is working well and what area(s) may need change
  • Constantly be looking for ways to improve and grow the practice
  • Start each day with energy and enthusiasm

Natalie is here to show you that there can be a magic ten minutes available to you every workday, and she will share every software tool and trick to change your morning meeting into the informative and inspiring practice growth catalyst it can be. She will share important things to watch for that can be quickly discussed for the various key areas of the practice, as well as point you toward the most helpful reports and data you can quickly summarize, evaluate, and put to use every day.

  Register here

Monday, August 16, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jill Allen

Measured Marketing: Every Post Counts

Every post, every comment, and every picture is an extension of your brand in the digital world. Therefore, the timing, content, and frequency of these virtual marketing initiatives must be purposefully designed and thoughtfully created. In this lecture, Jill breaks down who you are reaching with each post, what exactly you are telling them, and how this will impact your practice. It takes a practical, measured plan to achieve the online presence of every practice’s dreams. Do you have the tools?

Register Here

Monday, August 23, 2021


7:30 PM - 8:30 PM CST

Presented by:

Dr. Roger Levin

World-Class Referral Marketing Strategies Used by the Best Orthodontic Practices

Orthodontics is about to enter an explosion of competition. The actions you take today will determine your future tomorrow. It will be essential to expand your referral base, to fill your schedule with referred patients, and to build and maintain the high-performance ortho practice you’ve worked so hard to create.

Referrals are the lifeblood of every orthodontic practice and in this webinar Dr. Levin will show you how to build powerful relationships with your patients, parents, referring doctors, social media, and your local community. These are the 5 Focus Areas of referral marketing – all essential for the success of any orthodontic practice today and in the future. Dr. Levin will teach you how to access each of these 5 Focus Areas as well as reveal why referring doctors are still one of the best (and often overlooked) opportunities to increase referrals and starts.

This webinar is an extraordinary opportunity to discover proven, real-world referral marketing techniques from a leading expert in orthodontic referral marketing.

Register Here

Monday, September 13, 2021


7:30 PM - 8:30 PM CST

Presented by:

Natalie Beaton

Getting Past No

We have all heard it said any number of ways: "I want to go home and think about it", "I'm not sure I really need orthodontic treatment", "I'll have to talk to my spouse”. Gracefully continuing the conversation after the initial objection is the real art of the gifted treatment coordinator, and is something that must be practiced over and over until it becomes just another part of the initial orthodontic discussion.

Natalie will discuss common underlying fears that are frequently hidden in that first no. Using real life patient responses and situations, Natalie will help your office develop consistent end effective responses that, with practice, will eliminate the objection as a concern, re-focus on the solutions, benefits, and results that orthodontic treatment offers, and get treatment started right away! Remember, if someone turning down orthodontic treatment makes you uncomfortable do not let your discomfort cause you to miss the wonderful opportunity that they are giving you to give them more reasons to go ahead with treatment.

  Register here

Monday, September 20, 2021


7:30 PM - 8:30 PM CST

Presented by:

Beth Leach

20 In-Office and Online Contest Ideas to Build Your Brand

During this presentation we will discuss contests that help build your brand, community involvement, and return on investment. We will look at the tools available to launch online contests and how to run better, more effective contests in the office.

Register Here

Monday, November 8, 2021


7:30 PM - 8:30 PM CST

Presented by:

Jill Allen

Sensory Marketing

Have you ever wondered why people rely so heavily on their gut reaction? Or maybe what makes this aforementioned gut such a good judge of character/situations? Ever wondered how a gut reaction might impact your practice’s success? In this lecture, you will learn how to navigate the often tumultuous terrain of the subconscious as Jill takes a deep dive into the nuance of gut reactions and how these reactions are particularly important when it comes to our marketing efforts.

Register Here